Monetization & Retention Strategy

Want your customers to stay longer?

Keep More Customers, Grow More Revenue that Lasts

Most D2C and subscription-based businesses focus heavily on acquisition, while monetization remains under-optimized. We help you unlock the full revenue potential of your existing customer base – through smarter pricing, increased ARPU, optimized packaging and reduced churn. Whether you're in SaaS, media, telecom or consumer subscriptions, a focused monetization strategy will fuel your profitability and scale.

What We Help You Solve

  • Low ARPU and poor monetization of high-intent users
  • Inefficient pricing tiers or underpriced value
  • High churn from poorly aligned packages
  • Limited upsell paths and lack of revenue expansion strategy
  • No internal ownership of monetization or LTV improvement
Growth strategies & advisory

Direction

We define your monetization roadmap – from pricing principles to upsell journeys – aligned with your value proposition, market position and customer segments.

Analytical

We run in-depth pricing and churn analysis. Using LTV, ARPU, CAC payback and behavioral segmentation, we uncover key drivers of monetization gaps and opportunities.

Roadmap

We co-develop a phased strategy – from pricing tier redesign to upsell logic and retention workflows – prioritizing impact by effort and speed to implement.

Execution

Our team supports execution – from A/B testing price changes to CRM-based upsell triggers. We iterate fast and adapt based on data, not gut feel.

How We Work

We combine pricing analytics, behavioral segmentation and D2C strategy to redesign your monetization model. From pricing architecture to retention loops and upsell funnels, we identify the highest-leverage interventions for scalable revenue growth. Our approach is pragmatic, data-informed and adapted to your specific industry context. We often work cross-functionally with product, marketing and finance to implement rapid, testable improvements.

We help you

We combine strategic monetization thinking with actionable commercial execution. Whether you're dealing with high churn, low ARPU or pricing model friction, our engagements unlock quick revenue impact. We help you:
  • Boost ARPU through behavioral pricing and value alignment
  • Design upgrade and expansion paths that drive LTV
  • Reduce churn via better packaging and loyalty logic
  • Align pricing with market position and customer segments
  • Test and optimize pricing strategies across channels

Struggling with churn or low monetization?

We help you increase retention and CLV through data-driven loyalty strategies. Let’s build a post-sale journey that actually drives value.

Average onboarding time: 7–10 days · Impact within 30 days

“ What stood out immediately was Growth Nordic’s deep commercial experience and ability to simplify complexity. Their process created structure, and gave us a clear roadmap to move from idea to execution — with full team alignment.”

CCO

Telco

“We didn’t need just another strategy deck — we needed clarity and action. Growth Nordic gave us both. Their step-by-step process, hands-on working sessions and ability to translate best practice into real business decisions made a huge difference.”

CMO

Media

“Growth Nordic brought sharp thinking, a pragmatic mindset, and world-class knowledge of what actually works. Their frameworks gave us the ‘how’, not just the ‘what’. Within weeks, we had a strategy we believed in — and could act on.”

CCO

Telco

partnerships

Why Growth Nordic

We’ve helped leading Nordic subscription brands increase revenue by redesigning their pricing models, reducing churn and expanding customer lifetime value. With deep expertise in SaaS, media, D2C and telecom, we bring actionable insight and clear results – fast.

Unlike traditional consultants, we don’t just recommend – we roll up our sleeves and help execute your monetization plan from insight to outcome.

What Other Commercial Growth Services Can We Help You With?

Explore More Ways to Drive Commercial Growth

All Growth services

FAQ – What is a monetization strategy?

A customer retention strategy is a structured approach to keeping your existing customers engaged and loyal over time. It combines CRM, segmentation, post-purchase journeys and loyalty mechanisms to reduce churn and increase LTV. Learn more about our retention consulting.

We build an end-to-end customer journey to monetization your customer base från converting to churn through a behavior-driven programe, that increase revenue and NPS and reactivation in scalable flows tailored to your customers’ lifecycle stage. Explore our subscription growth services.

We reduce churn through proactive segmentation, usage monitoring, and journey optimization. Involuntary churn is tackled through payment retries, while voluntary churn is reduced by delivering perceived value. See how we increase retention through monetization strategy.

Upgrade flows increase ARPU and reduce churn by aligning pricing with actual usage and needs. We design upsell journeys based on behavior, not just time-based triggers. Learn more about growth mechanics.

We optimize churn rate, retention cohorts, average subscription length, LTV and upgrade conversion. Book a retention session to start improving your KPIs.

“When monetization and retention are treated as separate initiatives, companies leave millions on the table. At Growth Nordic, we helped a Nordic telecom brand reduce churn by 18% and grow ARPU by 12% in just 3 months – by realigning pricing, upgrade triggers and lifecycle communications into a unified growth track. That’s the playbook.” – Jacob Carnerö, Partner & Strategic Growth Specialist at Growth Nordic
15+ years in senior roles driving transformation in disruptive industries such as Media, Telecom and Retail.

Supported by subscription benchmarks showing that combining monetization and retention strategies can increase LTV by up to 30%. See ProfitWell Benchmark

“When monetization and retention are treated as separate initiatives, companies leave millions on the table. At Growth Nordic, we helped a Nordic telecom brand reduce churn by 18% and grow ARPU by 12% in just 3 months – by realigning pricing, upgrade triggers and lifecycle communications into a unified growth track. That’s the playbook.” – Jacob Carnerö, Partner & Strategic Growth Specialist at Growth Nordic
15+ years in senior roles driving transformation in disruptive industries such as Media, Telecom and Retail.

Supported by subscription benchmarks showing that combining monetization and retention strategies can increase LTV by up to 30%. See ProfitWell Benchmark

Jacob Carnerö, Partner & Strategic Growth Specialist at Growth Nordic.

15+ years in senior roles driving transformation in disruptive industries such as Media, Telecom and Retail.