Pricing & Offering

Let’s turn pricing into profit.

Built on sharp strategy, clear prioritization and executional speed.

Designing how you price and package your offering is one of the most overlookedgrowth strategy levers in any business.At Growth Nordic, we help you go from instinct-based to insight-driven pricing – increasing margins,improving ARPU, and making your growth more scalable and sustainable.Whether you’re launching a new product, evolving a subscription model, or expanding into new segments,we align your pricing structure with your commercial objectives, customer value, and market expectations.Our work often complements projects withinMonetization & Retention Strategyand Customer Acquisition,ensuring a consistent and profitable go-to-market approach.

What We Help You Solve

  • Outdated pricing models that no longer reflect product value
  • Low ARPU or margin pressure from legacy pricing
  • Unclear value differentiation across customer segments
  • Poor conversion due to overly complex offers
  • Discount-driven sales with low retention
Commercial Strategy

Direction

We help you define the role pricing plays in your commercial model – from aligning with your brand positioning to supporting your segmentation strategy. Your price tells a story. Let’s make sure it tells the right one.

Analytical

Our pricing work is grounded in structured analysis – not guesswork. We combine customer insights, willingness-to-pay data, and financial modeling to validate pricing decisions and reduce risk.

Roadmap

We translate value into architecture – designing scalable tiers, packages, and monetization models. Whether modular, usage-based or hybrid, we tailor pricing logic to what your market demands.

Execution

Great pricing needs buy-in and clarity. We support implementation with messaging, internal tools, and sales enablement – so your teams can deliver pricing with confidence and consistency.

What We Deliver

We work closely with your leadership team to design strategic frameworks tailored to your reality – not just generic models. Our work spans from C-level advisory and growth planning to cross-functional workshops and commercial audits.

We help you

  • Revenue diagnostics and performance audits
  • Value-based segmentation and willingness-to-pay mapping
  • Pricing architecture: tiered, modular or usage-based models
  • Bundling and feature packaging across segments
  • Value proposition alignment across marketing and sales
  • Rollout strategy and enablement across commercial teams

Need strategic clarity that leads to real results?

Work with experienced advisors who turn vision into execution. From growth models to monetization roadmaps – let’s build your next move.

Average onboarding time: 7–10 days · Impact within 3 weeks

Commercial strategy & advisory

“ What stood out immediately was Growth Nordic’s deep commercial experience and ability to simplify complexity. Their process created structure, and gave us a clear roadmap to move from idea to execution — with full team alignment.”

CCO

Telco

“We didn’t need just another strategy deck — we needed clarity and action. Growth Nordic gave us both. Their step-by-step process, hands-on working sessions and ability to translate best practice into real business decisions made a huge difference.”

CMO

Media

“Growth Nordic brought sharp thinking, a pragmatic mindset, and world-class knowledge of what actually works. Their frameworks gave us the ‘how’, not just the ‘what’. Within weeks, we had a strategy we believed in — and could act on.”

CCO

Telco

partnerships

Why Growth Nordic

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We combine deep pricing expertise with real-world commercial experience.
Our team has helped B2B, SaaS and subscription businesses rethink how they price, package and monetize –
not just in theory, but in the context of real go-to-market execution.

Unlike traditional pricing consultants, we don’t stop at the spreadsheet.
We work hands-on with your teams to align pricing with your customers, product and commercial strategy –
so you can move fast, grow smart and capture more value from the business you’ve already built.

What Other Commercial Growth Services Can We Help You With?

Explore More Ways to Drive Commercial Growth

All Growth services

FAQ – Pricing & Offering Strategy

A pricing strategy is how a company determines the right price to charge for its product or service.
It should reflect your overall commercial strategy,
customer value, and growth model – and it plays a critical role in monetization and positioning.

The best strategy depends on your goals. For SaaS and subscription models,
value-based pricing is often most effective,
as it captures willingness to pay rather than just cost or competitor benchmarks.

Smart pricing strategies are dynamic and aligned with both product evolution and customer segmentation.
We often integrate pricing strategy with customer acquisition
and loyalty and retention work to maximize lifetime value and conversion.

Market price is the general expected price in a category or segment. Offer price is what you actually present
to the customer – which may vary based on partner models,
bundling or pricing strategy logic.

The four classic models are: cost-plus pricing, competitive pricing, value-based pricing, and penetration pricing.
At Growth Nordic, we help clients move from reactive models to strategic
pricing and offering design that supports scale.