---
title: Partner and Distribution Strategy | Growth Nordic
description: Partner, wholesale and channel strategy for consumer brands. Choose the right retail partners, structure the deals and grow without eroding margin.
---

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**Strategic advisory**

# Partners and distribution

Partnerships and channels can grow sales fast, but they can also erode margin. We help you choose the right partners, structure the deals and manage the portfolio.

[Book a 30-minute call](https://www.growthnordic.com/en/book-a-meeting)

![Partner and distribution strategy workshop](https://www.growthnordic.com/hubfs/raw_assets/public/@marketplace/Drive_Web_Studio/Accelerator/images/team.jpg "Partner and distribution strategy workshop")

**The challenge**

## Sound familiar?

- You sell through partners but don't know what each partner actually contributes.
- Terms and discounts have grown without structure.
- Margin is eroding and you can't see where.
- New partnerships take too long to get going.

**Results**

## What partner work has delivered

- **From 0 to SEK 150m in three years** through a partner ecosystem with leading retailers, with lower overhead.
- **+20% profit in a declining market** through portfolio optimisation with telecom operators.
- **Data-driven in 3 months:** an unstructured global wholesale business, modernised and customer-centric.

We often start with a workshop and audit of your partner portfolio. Then we can drive execution alongside your team, or take ownership as interim partner or wholesale lead.

[Book a 30-minute call](https://www.growthnordic.com/en/book-a-meeting)

![Tracking partner sales](https://www.growthnordic.com/hubfs/raw_assets/public/@marketplace/Drive_Web_Studio/Accelerator/images/img-girl.jpg "Tracking partner sales")

#### Partner and channel strategy

Which partners and channels fit you, and in what order.

#### Partner tiers and terms

Clear tiers, terms and expectations.

#### Price waterfall and profitability

What remains after discounts and terms, per partner.

#### Structure and follow-up

CRM, routines and reporting that make the portfolio manageable.

#### New partners

Find, onboard and activate the right retailers and distributors in Sweden and the Nordics.

#### Exiting unprofitable deals

End contracts that don't pay off.

## Want more from your partners?

Book a free, online 30-minute meeting.

[Book a 30-minute call](https://www.growthnordic.com/en/book-a-meeting)

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Kungsgatan 9

11157 Stockholm

Sweden

 

[jacob@growthnordic.com](mailto:jacob@growthnordic.com)

(+46)709-229300 

 

 

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