Privacy policy
Privacy Policy – Growth Nordic
Last updated: 20251201
Growth Nordic (“we”, “our”, “us”) provides commercial advisory services, growth strategy, customer acquisition, monetization optimization, loyalty and engagement improvement, partnership consulting, brand collaborations, interim commercial management, and commercial alignment assessments for Nordic businesses.
This Privacy Policy explains how we collect, process, store, and protect personal data when you:
visit our website
submit a form
download content
subscribe to insights
book a meeting
participate in assessments
engage in advisory engagements
interact with HubSpot-powered marketing tools
become a customer
By using our website or services, you agree to the processing of personal data as described below.
1. Data Controller
Growth Nordic
Email: hello@growthnordic.com
Address: Forskargränd 3, 17461 Sundbyberg.
2. Personal Data We Collect
We collect and process personal data through:
our website
HubSpot forms
HubSpot meeting booking
HubSpot CRM
HubSpot marketing automation
Advisory engagements and commercial projects
We collect the following categories of data:
a) Data you provide directly
Name
Email address
Phone number
Company name and industry
Job title and role (CEO, CCO, CMO, CRO etc.)
Information submitted via HubSpot contact forms
Information shared in meeting bookings (via HubSpot)
Responses to assessments (Commercial Convergence Index & Self-Assessments)
Information provided during advisory projects
Billing and payment information
b) Data collected automatically (via HubSpot and website)
IP address
Device and browser type
Cookies, tracking pixels and identifiers
Pages visited and user behavior
Referral sources
Email engagement (opens, clicks)
Marketing interaction history
c) Data obtained from third-party tools
We may receive data or analytics insights from:
Google Analytics (website performance)
LinkedIn (ads, lead gen forms)
HubSpot integrations (email delivery, enrichment data, lead scoring)
3. Purposes & Legal Bases for Processing
We process personal data for the following purposes:
A. Delivering our consulting and advisory services
Including:
Strategic & Advisory Services
Growth-as-a-Service (retainers)
Customer acquisition strategy
Loyalty and customer engagement
Monetization & pricing optimization
Strategic partnerships & brand collaborations
Interim commercial leadership
Workshops and commercial audits
Legal basis:
Contractual necessity
Legitimate interest (B2B advisory)
B. Managing assessments & diagnostic tools
Including:
Commercial Convergence Index
Commercial Alignment Self-Assessments
Legal basis:
Legitimate interest
Consent (if given via HubSpot forms)
C. Communication & customer management
We use HubSpot CRM to:
Respond to inquiries
Book meetings
Provide proposals and materials
Conduct follow-ups from interactions
Manage customer relationships
Legal basis:
Legitimate interest
Contractual necessity
D. Marketing, insights & lead nurturing
Using HubSpot’s marketing automation we may:
Send newsletters, insights, and thought leadership
Send B2B marketing communications relevant to your role
Track interactions with emails and website
Personalize communication based on industry and needs
Build audiences for LinkedIn advertising
Legal basis:
Legitimate interest
Consent where required
You can opt out anytime.
E. Website analytics and optimization
HubSpot and Google Analytics help us improve:
website functionality
user experience
content relevancy
SEO performance
Legal basis:
Legitimate interest
Consent (for non-essential cookies)
F. Security, legal compliance & administration
We may process data to:
fulfill accounting requirements
maintain platform security
prevent misuse
uphold legal obligations
Legal basis:
Legal requirement
Legitimate interest
4. How We Use HubSpot
Growth Nordic uses HubSpot as the primary system for:
CRM
Contact forms
Meeting bookings
Email automation
Lead scoring
Website tracking
Cookie management
Marketing analytics
Customer communication
HubSpot acts as a data processor, and all data is stored securely within HubSpot’s GDPR-compliant infrastructure.
HubSpot may store data in the U.S. under Standard Contractual Clauses (SCCs) to ensure GDPR compliance.
5. How We Share Your Data
We only share personal data with trusted partners needed to deliver our services:
HubSpot (CRM & marketing automation)
Google Analytics (analytics data)
Accounting systems (for invoicing)
Contracted experts or consultants working under confidentiality
IT hosting and security partners
We never sell personal data.
6. Retention Periods
Retention varies by data type:
Advisory customers: up to 7 years (legal requirement)
Prospects and leads in HubSpot: up to 3 years after last interaction
Assessment data: 12–36 months
Email subscribers: until you unsubscribe
Website analytics: 14–26 months
7. International Transfers
If data is transferred outside the EU/EEA (e.g., HubSpot or LinkedIn), GDPR safeguards such as Standard Contractual Clauses (SCCs) apply.
8. Your GDPR Rights
You may request at any time:
Access to your data
Correction of incorrect data
Deletion (“right to be forgotten”)
Restriction of processing
Data portability
Objection to marketing
Withdrawal of consent
Contact: jacob@growthnordic.com
9. Cookies and Tracking
We use HubSpot cookies and tracking technologies to:
understand visitor behavior
measure marketing effectiveness
personalize communication
You can manage cookie preferences through your browser or the cookie banner.
A dedicated Cookie Policy can be provided separately.
10. Security Measures
We maintain appropriate technical and organizational safeguards including:
encrypted storage
access controls
secure authentication
confidentiality agreements with subcontractors
11. Updates to This Privacy Policy
We may update this policy. The latest version will always be available on our website.
12. Contact
Growth Nordic Consulting AB
Email: hello@growthnordic.com
Address: Forskargränd 3, 17461 Sundbyberg
